About Us

We are here to help parents raise happy and healthy children

“Raise your words, not voice. It is rain that grows flowers, not thunder.” Rumi, Poet.

In Living well-giving: we provide you with parenting tools, scientific facts and psychological well-being ideas. Additionally, we coach you to use them properly without shame, blame or judgement to enjoy every moment between you and your children.

Founder story

I am Esraa (the founder of Living well-giving) and a mum of two beautiful children.  In the heart of my identity I am a pharmacist turned parent educator and coach.
Once the scent of medicine filled my days but my passion for shaping the lives of our children and families led me on a different path. Leaving behind the pharmacy shelves I started a journey into the world of child psychology, children's health and wellbeing and sexual education, understanding the tender minds and nurturing spirits. Another journey into the world of the psychology of wellbeing, understanding human emotions and positive mind-set, nurturing meaningful relationships and cultivating a sense of purpose.
This knowledge became more than just theoretical concepts, it became a guidance light in my daily interactions with my children. I learned the importance of empathy, patience and listening. Yet, the most powerful of all is unconditional giving and love.
Empowered by my journey and the transformative changes it brought to my parenting, I felt a compelling drive to share this knowledge with my fellow parents. Hence, I voluntarily organised workshops and support groups. In addition, I offered one-to-one guidance to parents addressing their specific concerns and providing tailored advice reinforcing their confidence in their parenting abilities.
All of these efforts and experiences catalysed the idea of ‘Living Well Giving’. At the heart of the foundation’s ethos was the idea that every parent deserves access to evidence-based knowledge and a supportive community. As the founder of this ground-breaking foundation, my vision was not only to empower parents but to cultivate a generation of emotionally intelligent, empathetic and resilient individuals giving every child the right to thrive and be nurtured by the love and understanding of well-informed parents.
Esraa Elgenedy
Ceo & Founder Initech

Meet The Team

Esraa Elgenedy

Mrs Esraa Elgenedy holds a BSc in Pharmaceutical Sciences from Alexandria University, Egypt. This lays the foundation for her understanding of health and well-being. Building on this, she earned a master-level degree in “ the psychology of wellbeing” from the University of Aberdeen, UK.
This allows her to delve into comprehensive approaches to mental and emotional health. Additionally, she completed “clinical psychology and young people” course by University of Edinburgh and acquired a diploma in “child psychology”.
She also gained experience in non-violent communication through the NVC Academy, emphasising compassionate interaction. Committed to community well-being, she conducted training in “trauma-informed parenting”, “children's protection and safeguarding”, and “refugee’s settlement”.
Additionally, her involvement with RSHP (Relationship, Sexual Health, and Parenthood) showcases a holistic approach to family support. She is also a volunteer with Home-Start supporting families with children up to age of five.

Heba Fathy

Mrs Heba Aly, PhD in Pharmaceutical Sciences from the Institute of Pharmacy and Biomedical Sciences, University of Strathclyde, Glasgow, UK. Professor in the school of pharmacy, Minia University, Egypt. She has done a career shift upon moving to the UK in 2019.
She had a practice in ‘Love @ care’ company as a project support worker to provide community care and support for Special Educational Needs, Disability children and young people (Particularly autistics).
She had conducted several professional trainings, including induction training in Children Services and Safe Crisis Management, as well as safety management training approved and validated by the Institution of Occupational Safety and Health in association with Wilson Adrain Safety Management Ltd, along with emergency first aid training by Wilson Adrain Safety Management Ltd. She completed E-courses in mental health, Safeguarding children, Autism Awareness, Health and safety and food safety.
She is currently studying the Level 2 Certificate in Special Education Needs and Disability course.

Sara Fares

Mrs Sara Fares, BSc and MSc from Ain Shams Medical School. She is a healthcare and family medicine professional. She had a transformative experience at an Arabic school in Canada, where she gained invaluable insights dealing with diverse cultural backgrounds.
Relocating to the UK marked a significant turning point in her career, where she contributed to the role of a project support staff member, connecting individuals with essential community services.
Recognising the complexity of teenagers’ lives, she enrolled in the “Surviving the Teen Years” course, which deepened my understanding of their needs and struggles.
Her professional journey has been filled with both challenges and remarkable accomplishments, and the heart- warming stories of the children and families she has assisted. Looking forward, her goal is to continue making a positive impact on the lives of children and families through her work.

Walaa Elsayed

Mrs Walaa El-Sayed is a Computer Science and Information graduate from Suez Canal University in Egypt. With a rich background of two years in crafting websites for the university and its affiliated colleges. Her journey took an exciting turn upon relocating to the United Kingdom. Blessed with children whom she cherishes, she embraced the challenge of nurturing them in a different societal context, igniting her passion for parenting. Despite the absence of prior experience and familial support, she immersed herself in literature and attended courses such as “Parent Supervisors”.

Thriving on continuous learning, she has successfully completed a Software Development course with Clyde College and achieved an HND in Web Development from the City of Glasgow College.
Presently, she proudly serves as the creative force behind the Living Well Giving company's website, where she merges my skills to effectively convey their mission while fostering seamless communication with our valued users.

Personalised support

in a confidential and compassionate environment without blame, shame, or judgement.

Community support

We create a supportive community where parents can connect, learn from one another and share experiences.

Transformative education

We are committed to empowering parents with the knowledge, skills, and mindset necessary for every child to thrive and every parent to experience the joy of nurturing the next generation.

Our Vision

Is to create a resilient family unit capable of overcoming challenges with grace and understanding. We aim to meet inclusivity and diversity ensuring that everyone has access to our transformative resources.

Our Mission
Is to foster the holistic health and wellbeing of families and children. We are committed to the fundamental belief that the wellbeing of children is strongly connected to the wellbeing of their parents.

Our Happy Clients!

I had the privilege to attend one of Esraa’s workshops, and the experience was truly inspiring. The knowledge I gained during the workshop provided me with a wealth of information, making it easier for me to understand my child.
M,M
England
Esraa not only provided me with invaluable tools to aid my son’s development but also offered me crucial support to heal and find my own inner peace. Her understanding, patience and encouragement helped me to approach my role as a parent with newfound calmness and confidence.
E.S
Egypt
“I am deeply thankful to Heba for her support during tough times. Her empathy and encouragement were invaluable. She was always there to lend a compassionate ear, offering invaluable advice. I feel truly blessed to have her in my life.”
A.H
Egypt
“I’m deeply thankful for Sara’s unwavering support and guidance as a single mom raising my daughters in Canada. Her insights on blending our cultural values with the Canadian community have been invaluable. Her kindness and wisdom have been a source of comfort, especially in helping my older daughter with self-esteem issues. Her friendship is a true blessing, and I’m genuinely grateful for her presence in our lives. Her love and support continue to be our guiding light on this journey.”
H.F
Canada

Questions

Unlock the secrets of Harmonious Parenting: Our dedicated team is here to assist you. Contact us with any questions you have, and let's embark on this transformative journey together.